Portfolio
Growth & product marketer for B2B and B2C
With 4+ years in digital marketing, I help brands grow by turning customer research into messaging, content and campaigns that convert. I cover strategy, copy, design and video myself, using Claude Code and Codex, so you get faster launches, one consistent story across every channel, and far less spent on agencies and hand-offs.
brands & campaigns
conversion-rate lift
SEO rankings held
years of experience
My journey
Over 4+ years I started as a writer and kept adding the skills the work needed next. Each step made me more useful to the teams I work with: fewer hand-offs, less briefing and results that can be measured.
Started with B2B SaaS blogs, technical docs and ad copy. Learned to write for search and for buyers, with eVitalRx blogs ranking #1 for their primary keywords.
What it gives you: content that brings in qualified traffic without ad spend.
Moved into positioning and messaging. Rebuilt ControlHippo's homepage story by industry, then hosted and produced webinars for sales and support leaders.
What it gives you: messaging that converts, shown by a +33% conversion lift.
Took Ramaeri from a blank page to a live store, and ran social media for food, footwear, finance and real estate brands, including on-camera reels.
What it gives you: someone who can build a brand and grow its audience.
Now I use Claude Code and Codex to design, edit video in DaVinci Resolve and build pages. The happierhire ad film was scripted, generated and edited by me alone.
What it gives you: studio-quality output at the speed and cost of one person.
Skills
Messaging, branding strategy and go-to-market content.
Technical docs, blogs, copy, ads and scripts.
SEO-optimized writing, editing and proofreading.
Content, captions and community management.
Industry insight backed by sound judgment.
Design, video and builds with Claude Code and Codex.
Campaign setup, creatives and optimization on Facebook and Instagram.
Thought-leadership posts, newsletters and B2B campaigns.
Newsletters, nurture sequences and campaign emails.
Broadcasts, campaigns and conversational journeys.
Ad films, explainers, reels and webinar scripts.
Planning, producing and hosting live sessions.
Learning & certifications
Adding formal training from one of India's leading business schools to hands-on experience.
Digital marketing certifications from HubSpot Academy.
AlsoHootsuite · SocialPilot · VWO · OptinMonster · Octolens · Gamma AI · ChatGPT · MS Office · Google Workspace · Outside work I journal, read and work out.
AI-native toolkit · Claude Code & Codex
Claude Code and Codex are part of my daily workflow. I use them to design, write, edit video and build, which lets me take a campaign from idea to finished asset.
Social creatives, sales one-pagers and campaign visuals, concepted and produced end to end.
Brand copy, ad scripts, story and long-form SEO content that ranks #1.
Footage generated with Higgsfield and Gemini, then cut and finished in DaVinci Resolve with Claude Code.
Landing pages, small tools and workflow automations built with Claude Code and Codex.
Market and buyer research first, then the message aimed where it converts.
Story, script, AI footage and edit all made by me for happierhire.
Watch the ad film ↓Clients
B2B
B2B
B2B
B2B
EDU
B2B
B2C
B2C
B2C
B2C
B2C
B2C
B2C
B2CPart one
B2B film & video
What if a recruiter could be in ten interviews at once? I wrote the story and script, generated every shot with Higgsfield and Gemini, and edited the film in DaVinci Resolve with Claude Code. The film was produced without a live shoot.
A 6.5-minute launch video for happierhire on Gemini Enterprise. It opens on the hiring problem, shows how the AI learns a recruiter's judgement, then walks through running interviews at scale from inside Gemini. The video plays in three parts, one after another.
A 2.5-minute setup walkthrough that takes an admin from Google Cloud credentials to happierhire running inside Gemini Enterprise over MCP. It breaks a technical integration into clear steps. I also designed the thumbnail.
A 75-second vertical short for HR leaders, with an AI presenter, b-roll and animated captions. It opens on a relatable question and moves through three practical tips, made for LinkedIn, Reels and Shorts.
Thumbnails I designed
Case study · Rebranding
Researched key industries to map communication workflows, pain points and buying triggers.
Mapped each vertical's challenges to ControlHippo's value props for sharper positioning.
Built messaging frameworks per vertical and rewrote generic copy in the customer's own language.
Aligned the homepage, industry pages and ad campaigns so ad intent matched the landing experience.
traffic-to-conversion rate
View the live page ↗Role: research · positioning · messaging · homepage copy
Attention as a growth lever
ControlHippo's value proposition, told as a detective story.
“Case File #207: Leads Murder Mystery.” Cause of death: delayed replies, no follow-ups, broken workflows. The pain points become suspects in a lineup, which turns a technical SaaS message into a narrative campaign.
ControlHippo brand film
Collateral
A two-sided leave-behind for ControlHippo's omnichannel AI platform. It covers the offer, the proof points and a QR code to book a demo, for use at events and in short sales conversations.
eVitalRx · Pharmacy software
eVitalRx“R.I.P., Revolution In Pharmacy”: wordplay that earns a double-take.
eVitalRx × TallyHinglish and a familiar meme format make a billing integration feel light.
eVitalRx × TallyMath-equation framing: fewer errors, more efficiency, time saved.
eVitalRx“Take a chill smart pill”: a pharmacy pun that sells the upgrade.
Explainer videos · eVitalRx
Organic growth · Proof
Long-form blogs for eVitalRx that rank on the first page of Google for their primary keywords.
Events · Hosted & produced
Planned, produced and hosted live for B2B SaaS audiences, both in-house and with partners.
Part two
Case study · Brand built from zero
A premium D2C skincare label taken from a blank page to a live store: positioning, naming, the green-and-gold packaging system, the website and the launch. The launch content included a film with 1.7M+ views and a shoppable UGC section on the store.
views on the launch film
likes on one launch reel
brand built from scratch
Role: brand strategy · positioning · packaging · website · launch creative
The work, by layer
Concept, script and edit. 1.7M+ views.
Creator-led launch reel with 22,140 likes.
Live Google Search ad
An aspirational benefit paired with a value hook, so clean beauty reads as both luxurious and accessible.
Currently working on
I'm running social media for Square Root Realty, a real estate brand: content strategy, captions and publishing, and I front the reels myself: on camera, scripted and edited by me. Real estate is a trust-led purchase, so the content focuses on proof, places and the people buyers would deal with.
Role: social strategy · on camera · scripting · editing · publishing
Follow @squarerootrealty on Instagram ↗Insight-led copy
She's too Money Minded! Afterall, she's a good investor.
Women are too often labelled “money minded.” I leaned into the controversy, then reclaimed it as a compliment for a smart investor, with the brand's essence in the punchline.
Break The Loop!
The target: a 34-year-old married working man stuck in a start-of-month, end-of-month money loop. The copy names his exact frustration, then offers disciplined investing as the way out.
True Happiness Is When Mummy's Flying Chappal Doesn't Hurt!
The “flying chappal” meme every Indian household knows, tied to comfortable slippers designed for women. Nostalgia meets product benefit for Mother's Day.
Food & consumer brands · Social media management
End-to-end ownership: content calendars and captions, trend-led ideas, multi-platform publishing, and engagement tracking.
Royal Hyderabadi biryani brand. Social & UGC.
House of Boba & Coffee. Handle & content.
Café brand. Social management & reels.
D2C comfort footwear. Trend-led campaigns.
Also: ToneOpFit (wellness), built on the same audience-first playbook.
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